When it comes to capturing the true essence of Las Vegas, no movie has done it better than Casino. The film lays bare the city’s roots in organized crime while still showing off the opulence and neon signs that make it a magnet for party-goers and weekend getaways. Its cast is led by Robert De Niro as a mafia boss, and Sharon Stone as his partner and girlfriend. The film also stars Joe Pesci as Santoro, a mobster with a temper that matches his height.

Casinos want to be seen as fun and exciting, so they put a lot of energy into creating a dazzling atmosphere. They use a combination of scents (like the aroma of fresh food and coffee) and lighting to create a manufactured sense of euphoria. They also offer a variety of games and entertainment to attract players and keep them coming back.

A casino’s profits come from its high rollers, those who gamble for big amounts. To encourage them to spend more, casinos often offer comps like free hotel rooms, meals, tickets to shows, and limo service.

Casinos have a lot to offer beyond their gaming floor, including luxurious hotels, event spaces, spa and health clubs, and restaurants. These amenities and attractions should be highlighted in your marketing to attract group business and boost revenue. To do so, you need to understand how your audience makes decisions and how they prioritize different attributes when choosing a casino. You can do this by optimizing your content for keywords related to your amenities and attractions, as well as targeting planners who are looking in your market.