The casinos that make the most money are those where players spend more time gambling, and the more they gamble, the more money they can win. So, a casino’s goal is to make players feel comfortable and happy enough to keep coming back to gamble more money.

Musical shows, lighted fountains and extravagant hotels help draw guests to casinos, but they would not exist without games of chance, which account for the billions in profits raked in by U.S. casinos each year. Slot machines, blackjack, roulette and other table games make up the vast majority of that revenue.

Gambling is not just a game, but also an emotional experience. The adrenaline rush of betting on the outcome keeps you glued to your seat and in the moment, and the sense of winning is exhilarating. These emotions are why many people enjoy playing casino games.

Aside from the thrill of gambling, other reasons to visit a casino include free drinks, food and hotel rooms for “good” players (those who spend the most on their chips). Some casinos even offer limo service and airline tickets for the biggest high rollers.

Whether your casino is looking to attract more gamblers or boost group business, our advertising solutions can help. For example, Cvent’s Competitive Market Ads put your casino front and center when event planners search for venues in sister markets or nearby areas — right when they have the highest intent to take action.